“My style is not set in stone. One day I am urban chic. The next day I am more formal and dressy. But no matter what I wear, I feel I add my own “vibe” to it. I love a saucy short hem and a hint of sex appeal in everything I wear.” –Brett Robson
Introducing Brett Robson, well known South African fashion blogger turned fashion designer has launched her first collection.
With her fashion blog, Fashion by Brett Robson, being influential in the fashion industry and gaining followers from all over South Africa and parts of Africa. The Durban based fashion blogger is set to make an exciting introduction into the fashion scene in 2015 as she launches her first clothing line and online shop this month of May.
The Fashion blogger studied fashion design and now works as a designer/merchandiser in the South African Clothing industry. Her Job has provided her with the unique opportunity to understand how the world of clothing works and how to go about starting her own clothing line, which has always been an ambition of hers. Thus the first collection, self–‐titled ‘Brett Robson’ Was created.
Brett tells us that she started blogging in 2010 as a hobby after quitting her first job out of college. It started as a general fashion blog but quickly progressed into a personal style blog after she saw how many people were interested in what she was wearing.
Brett Robson is a name that is already known in the fashion industry but she has just taken her brand to the next level!
The Ready to wear collection that Brett has put together was inspired by some of the most important looks for 2015 such as fringing, joggers and neoprene fabrication. The ‘slick jogger’ is one of her favourite pieces in this collection. Brett combines the jogger look with another hot trend, leatherette, and created a piece that she fell in love with.
Brett Has been involved in every process of putting this collection together, sourcing fabrics from overseas suppliers, production, garment technology, web development and sales. This Project has been in the making since August 2014. A Huge challenge for her throughout this time, was having to find balance between being a fashion blogger, her career and now having to make time for this new venture.
Here is a preview of her fabulous collection…
The blogger and designer says that creating garments is not as simple as having a sketch and wanting that to be made into an actual garment. There are many steps in between.
While this collection will be available at various stock lists, Brett has used her online experience and business savvy to open an online shop where the entire collection will be available.
“Opening the online shop was not on the cards initially, but as the project progressed, it seemed like a natural part of the process.” She said.
We are excited that she has ventured into designing and bringing us and you a fresh take on the latest trends. We will be posting a editorial on her awesome line and how to wear it soon!
We hope you will be shopping her awesome online store, here’s how: